I’m currently in the process of moving to a new site. I’m aware that I need to clean-up some of the pages and do this over the coming weeks and add the rest of the content.

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This is a website for people who, like me, hate receiving “unwanted” advertising and marketing information.

As a kid I used to love the adverts on TV, especially near Christmas, and I can still quote many of them today. But as an adult I have lost all interest in advertising to the point where it has now become an annoyance to me: I don’t watch TV programmes that contain adverts, I’ve changed my radio station to BBC Radio 4 because I got sick of the PPI adverts, and I make the effort to opt-out of any and all advertising. I also love blocking website adverts with an ad-blocker. In fact, sometimes I’ll spend more time fine-tuning the add blocker on a website than I spend actually reading the website. I can’t help it, I just hate the unwanted distraction of online adverts. And if anything pops-up I’ll just close down the site, as I do with surveys. This huge change in my attitude has come about for a few reasons:

1. I no longer need adverts to inform me about the benefits of a particular product or service. I can go online and find out what people are actually recommending and more importantly, I can often find out information that the companies fail to mention in their advertising. For example, that a particular product has a high-power consumption while in standby mode. Why should I listen to a company promote their own products or services to me when I can easily find out what independent reviewers, and/or people who have already purchased that product or service think? It’s pointless!

2. The adverts these days are often terrible! Desperate TV channels desperate for advertising revenue, appealing to the lowest common denominator. Sometimes I’ll allow the adverts to play on the TV programmes that I’ve recorded just to see what they’re like but as a rule, I don’t watch live TV other than the BBC.

3. I no longer have loyalty to any retailer and my loyalty to brands has diminished considerably. If I’m buying online though I tend to use Amazon because they allow me to purchase products from third-party companies without the risk of receiving future marketing from that third-party. To me, this is huge benefit as I do like the idea that some guy with his shop in a highstreet somewhere can sell his goods to customers all over the country at a price that suits us both.

4. I’m not materialistic so I don’t need to buy stuff to make me feel happy.

For these reasons I have no need of advertising in any way, shape or form, and the law requires companies to respect my wishes regarding the advertising of their products and services. The purpose of this website therefore, is to publicly praise those companies that embrace my data protection rights, to publicly identify those companies that contravene my data protection rights, to make you aware of your rights in layman’s terms, and to show you how to put a complete stop to all direct marketing from a particular organisation. I also aim to do some analysis on the ICO to show how, in my opinion, the Information Commissioner is failing in his duties to promote good practice and full compliance with the DPA by data controllers.

Please note: Any opinions that I may give about a commercial organisation on these pages are my own personal opinions. However, if I quote a company, display copies of their letters or examples of their marketing on these pages, I do so on the understanding that I retain the hard copy evidence to support any claims that I may make.

Mindmydata.co.uk has been online since 2009.